E-Commerce & Digital Commerce•2025
Nexus BioHealth
High-conversion direct-to-consumer healthtech storefront with guided regimen configuration.
CLIENT ARCHETYPENexus BioHealth
YEAR COMPLETED2025
DISCIPLINEE-Commerce & Digital Commerce
DELIVERABLESInteractive Product Configurator, Checkout Funnel, Design Tokens
01 // OVERVIEW
Context & Objectives
Nexus requested a clinical yet approachable e-commerce storefront providing custom health recommendations and seamless checkout.
02 // THE CHALLENGE
Friction & Constraints
Drop-off during multi-stage regimen selection was above 60% due to confusing form architecture.
03 // THE APPROACH & ARCHITECTURE
Design Decisions & Engineering
Revamped the briefing questionnaire into a guided 3-step interactive assessment with instant state feedback and localized currency checkout.
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